For any relationship, mutual trust matters more than mutual interest. This applies to modern dentistry as well since there are several dentists which has lead to cut-throat competition. Patients have a lot of choices when it comes to finding a dentist. According to dental consultant in Houston, the best way to build a loyal patient base is offering advanced services and acquiring latest tools. But what is even more important is building trust between you and your patients.
Trust in general terms is all about truth or reliability, but in medical terms it’s about vulnerability. When the patient chooses a dentist, the decision is based on benefits and risks and the benefits outweigh the risk. When a patient says no for a procedure such as X-ray, cosmetic procedure or restoration, it reflects the lack of trust of the patient. The dental business consultant Houston says that the denial should not be taken as ‘No’ but as ‘Not Yet’.
Sharing personal details is a great way of building strong relationship. Learning about few personal facts about the patient can help in relaxing them and building trust, says dental consultant near you. It makes the patient feel that you value them instead of treating them as just another patient sitting on the chair.
Small gestures can go a long way in making the patient feel comfortable and build trust like calling the patient in evening after appointment to see how they are feeling. Every time you reach them out, it creates a new touch point which enhances their connection with the dental office.
You have the details of each patient that visit your clinic so why not make them feel special by sending a note on their birthday. Few clinics go an extra mile and even send cards on anniversaries. This shows how much you care for your patients and reflects a selfless concern for the patients that have visited you at some or other point.